Two new senior executives appointed for Belvilla and DanCenter

Joining: Amélie Malfoy as Chief Marketing Officer and Efrat Konforty as VP Human Resources

The @Leisure Group, one of the leading European vacation rental companies, has appointed Amélie Malfoy, joining from HomeAway, as new Chief Marketing Officer (CMO). Efrat Konforty, formerly at eBay, started as VP Human Resources (HR). Both are on board of December 1st and they will focus on the vacation rental management brands Belvilla, DanCenter and Danland.

Tobias Wann, CEO @Leisure Group, says: “I am truly pleased to welcome these two senior executives to our company. Amélie is a seasoned marketing professional with global experience. She excels in building brands based on customer needs and behavior. Efrat is a veteran leader focused on empowering teams and building great places to work. With Amélie and Efrat joining, our leadership team is now complete and we go full steam ahead with our goal of creating happiness and bright unforgettable memories for our guests, homeowners and distribution partners.”

Amélie Malfoy
French-born Malfoy has a brand and marketing management background in the online and consumer goods industries. During her tenure as Head of Global Travel Marketing & Product Marketing at HomeAway she has built acquisition and loyalty omni-channel marketing programs, focusing on testing personalisation at scale. Malfoy previously fulfilled various senior marketing positions at Canon, Newell Rubbermaid, Achieve Global and AIESEC.

Efrat Konforty
Israeli-born Efrat Konforty, former leader of several Service groups in eBay Classifieds, has a successful track record of building, transforming and operating HR, Operations and Customer Support. She joins from Amsterdam based Optiver, a proprietary trading firm and market maker for various exchange-listed financial instruments. Here Konforty drove a culture change in the Service and Education groups, focusing on partnering, data driven mindset and inclusion of diverse opinions and cultures.

Thank you for sharing: