Belvilla by OYO

The Italy of villages that young people like: Belvilla’s proposals for unique and out-of-the-ordinary stays 

The trend of holidays to discover Italian villages is not new, but has strengthened considerably in recent times, driven also by the pandemic that has limited travel abroad and “forced”, if one can say so, Italians to rediscover the beauty of our country. A trend that has also been confirmed by Belvilla by OYO – one of the leading companies in the holiday home rental sector – which has seen 60% of bookings for next months of 2022 in Italy by Italian users concentrated in Tuscany, Marche and Umbria, where Belvilla’s customers are mostly looking for rustic-style structures, close to the most beautiful villages, possibly with a swimming pool and a view of the wonderful surrounding landscape.

A tourism trend that is gaining strength especially among the younger generations, Millennials and GenZ, who with the pandemic have also rediscovered a close bond with traditions and simplicity. The idea has finally taken hold that Italian villages represent true open-air museums, places where time has stood still, where one can still breathe in the ancient history of Italy and where traditions live on through the people who live there, the events, the festivals, the excellent food and wine of the area. For young people, the weekend becomes an opportunity to get away and enjoy unique experiences, such as wine tastings in wineries, aperitifs in vineyards, wellness experiences in agritourism’s or food and wine tours, which become moments to enjoy with friends or as a couple to celebrate graduations, bachelor and bachelorette parties, anniversaries or birthdays.

A way of experiencing weekends away from home as special moments to be shared, seeking out niche experiences, which definitely have more appeal and lend themselves well to social sharing. Often, now, it is the very ‘Instagrammability’ of a destination or structure that is a driver for choosing one destination or experience over another.

In Umbria, Belvilla offers an authentic and cosy detached house with private pool in the charming village of Corciano, in the province of Perugia. A home furnished with great care and attention, in a rustic style with modern details, to give guests the feeling of being at home and surrounded by beauty. The property has a garden and a splendid private, fenced-in terrace where the owner has created a wonderful veranda with swimming pool, from which you can enjoy an enchanting view of the Umbrian landscape.  Corciano is an ancient medieval village, located between Perugia and Lake Trasimeno and is part of the list of the ‘Most Beautiful Villages in Italy’. During the year, this village lives on events linked to its traditions, such as Agosto Corcianese, with historical re-enactments and evenings of music, or ‘Corciano Castello di Vino’ in October, an open-air tasting of the best wineries in the area, which winds its way through the streets of the historic center and is accompanied by concerts and shows. This is a rich and interesting area, where one can experience a holiday of art, culture and traditions and taste products of gastronomic excellence, such as honey, saffron, oil and land snail. Other marvelous villages in the Umbrian hinterland, such as Passignano sul Trasimeno and Castiglione del Lago, where you can taste the typical fagiolina bean and enjoy the lake, or the city of Perugia, with its artistic and cultural wonders and famous events, such as Umbria Jazz in July or Eurochocolate in October, are also easily reachable from here. Prices starting from 1.162 € per home one week.

In the Marche region, Belvilla offers a splendid holiday home in Cagli, in the province of Pesaro-Urbino. Ideal for a holiday with friends, the flat can accommodate up to six people and has two bedrooms, a modern, well-equipped kitchen, a terrace and garden with barbecue facilities and a beautiful swimming pool overlooking the surrounding landscape. Cagli is a beautiful medieval village located on a plateau in the heart of the Marche region, along the Via Flaminia, rich in interesting monuments and works of art. Of the walls that encircled the ancient village, today the imposing Torrione is preserved, well-preserved and enhanced, which now houses the Contemporary Sculpture Centre. Not to be missed in the surrounding area: the Forra del fiume Burano (Burano River Gorge), an enchanting (and super Instagrammable!) place immersed in nature, with small waterfalls, natural pools and small beaches where you can relax. Cagli is also within easy reach of some of the most interesting villages in the region: Urbania, the ancient Casteldurante, famous since the Renaissance for its stupendous majolica tiles; Acqualagna, the capital of the world-famous Marche truffle; Fossombrone, an ancient Roman village where you can admire the Ponte della Concordia, modelled on the medieval Devil’s Bridges; and, of course, the splendid Urbino, cradle of art and history of the Italian Renaissance. Price from € starting from 1.079 € per home one week.

Finally, Tuscany: in the birthplace of Leonardo da Vinci, Belvilla offers a typical Tuscan stone farmhouse whose origins date back to 1500. An incredible structure, restored by the owners with great care and safeguarding the authenticity of the place. The main building, now converted into a charming agriturismo, consists of four aggregate bodies and a separate annexe, all with typologies and architectural details typical of ancient Tuscan rural buildings. The farmhouse has flats furnished in a modern style, as well as a splendid swimming pool overlooking the vineyards and a garden with several relaxation areas. Vinci is a well-preserved medieval town and internationally renowned for being the birthplace of Leonardo. Even today, town life revolves around him and the town itself has become a kind of diffuse museum dedicated to the Renaissance genius. A curiosity: at the end of July, the ‘Festival of the Unicorn’ takes place in the village, a medieval fantasy event that attracts thousands of comic enthusiasts! Not far from Vinci, you can reach: Montespertoli, with its millenary system of castles and the celebrated Chianti Valley, where in every corner you can find a wine cellar where you can taste the excellent food and wine of the area; Certaldo, one of the most evocative medieval villages of the Tuscan countryside and the birthplace of Giovanni Boccaccio; Montecatini Terme, with its thermal springs and the medieval village of Montecatini Alto, surrounded by a forest and paths suitable for everyone. Price starting from 1.261 € per home one week.

* the prices provided in this document correspond to rates updated on the day of distribution. The company, through its dynamic pricing system, may vary these prices depending on the level of demand and other factors. For this reason, the prices set out here may have some variation. 


Follow us: