Analyzing the data from users booking in Italy, for July and August 2021, Belvilla reports slightly longer stays with a clear increase in average expenditure compared to the past two years. The number of bookings in Italy is also growing, with data from the Italian and foreign markets indicating a 47% increase compared to 2020. Italians, Germans and the Dutch are competing for the best holiday homes in Italy with swimming pool and hydro-massage bath.
Milan, July 2021. The hottest season of the year has begun and Belvilla, a European holiday rental player that manages almost three thousand holiday homes in Italy, has analyzed the July and August booking data of thousands of users across Europe. The data shows that our country is in the top 5 of the most booked destinations by German, Dutch, Belgian and Italian users of course.
In addition to our compatriots, therefore, the majority of tourists from Northern Europe, particularly Germans and Dutch, will be choosing holiday homes in the Bel Paese during the height of the summer. Especially during the month of June they visited the Belvilla website in search of the ideal holiday home for an all-Italian summer. In detail, compared to the total number of bookings in Italy since the beginning of June, Belvilla reports that almost a quarter of bookings, 24%, came from the German market, 20% from the Dutch market and 28% from the Italian market. The rest of the direct bookings in our country come from other markets such as Belgium, Austria, France and Denmark.
In general to date the increase in bookings made for this summer by Germans and Dutch is +110% and +65% compared to 2020.
Although less than Germany and Holland, in 2021 the bookings of Austrians and Danish for summer stays in our country have tripled compared to last year. The Belgians also performed well: this past week Belvilla recorded a +53% increase in the number of direct summer bookings in our country, compared to the previous one.
Italy therefore never ceases to fascinate foreign tourists who choose it for its kilometers of coastline, its villages set among the hills, and the lake areas between Lombardy and Veneto. Good news also for the length of stay, which has increased slightly this year compared to 2020, with an average of almost 9 days, compared to 8 in 2019 and 2020. Another comforting data reported by Belvilla concerns the average expenditure of users with a +17% compared to 2020 and a +10% compared to 2019.
Also thanks to Belvilla’s free cancellation policy on a wide selection of homes, in July and August we will therefore have more tourists than last year, with greater spending power even compared to pre-covid levels, encouraging data that support the recovery of tourism in our country and that look to the future with optimism.
But how are Italian tourists behaving? Belvilla’s data shows that 94% of Italian bookings for summer 2021 are for Italy, of which almost 1/3 are made by families with children. Only a small proportion of bookings are divided between Croatia, Austria and Spain. An interesting fact that shows how, despite the vaccination campaign and the green pass, Italians continue to plan their holidays in our country thanks to greater certainty and safety in travel. In the last week alone, the bookings of Italians in Italy for a holiday between July and August have in fact increased by +30%.
With a portfolio of holiday homes in the most beautiful resorts of the peninsula, Belvilla reports that this year as well 70% of users booking in Italy prefer those solutions that include swimming pool, hydromassage bath or sauna and large sizes for fun and relaxation for the whole family: according to Belvilla’s data, the number of people per booking is also increasing this year with an average of about 6 guests per booking, compared to 5 in the past two years.
Very good performance also for late-summer stays: Belvilla has recorded a +50% increase in bookings from Germans in Italy for September and October and a +73% increase from the Dutch market.