Rising trend: Norwegians want to spend their summer holidays in a Danish holiday home

The corona pandemic has had major consequences for the number of foreign guests in the Danish summer country in recent years. But according to one of the country’s leading holiday home agencies, this indicates that especially the Norwegian guests are on their way back – and even to a greater extent than before the pandemic.

The summer holidays are just around the corner, which in recent years has led many Danes to set course for the Danish summer country. But according to one of the country’s leading holiday home agencies, DanCenter, it is to a much greater extent the foreign guests who want to go on holiday in Denmark this summer:
In the last two summer seasons, we have experienced an extraordinarily large demand from Danish guests, but for the first time in a long time, it is instead the foreign guests who account for the majority of our bookings in July, says Kim Holmsted, who is CEO of DanCenter, and elaborates:
– We experience, for example, a quadrupling in the number of Norwegian bookings in July compared to the same period last year, when corona continued to have a major impact on Norwegians’ travel activity. If we compare the Norwegian booking figures with before the corona in July 2019, we also see an increase of 25 percent. It thus testifies to a happy form of new normal effect, where the Norwegians are more likely to seek out the Danish holiday homes than before the corona.

According to figures from Statistics Denmark, the Norwegians booked a total of 6,757 Danish holiday homes in July.

Expecting full houses
But the Norwegian guests are not going to get the summer country for themselves. Figures from DanCenter show that the interest in holiday home stays this summer is on a par with the record year in 2021, when the holiday home industry together experienced more overnight stays than ever before.
– The occupancy rate in week 29 is currently 95 percent, which is similar to the level we experienced at the same time last year. A similar development applies for the rest of July, and we are thus looking forward to a summer with full houses, which is especially to the benefit of our many homeowners, but also for the local cottage areas, which will automatically experience more life in the summer season, ends Kim Holmsted.

In addition to the Norwegian guests, who currently account for 10 percent of the bookings, the majority of DanCenter’s guests in July are German and Danish and account for 37 and 46 percent of the total number of bookings, respectively. 

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