We are looking for a star in SEM to join our brilliant team dedicated to Homeowners!
You will help the Homeowner marketing team to generate leads through all digital channels. You will plan, develop and implement strategies for paid marketing campaigns and optimize organic search with a goal to generate new leads and drive high-quality traffic to our online rental calculator. As SEM, you will:
- Plan, develop and execute all search engine marketing activities to generate Homeowner leads, both for Paid Marketing and organic search (SEA, Facebook, Instagram, LinkedIn, Display, Direct, SEO, Direct, etc.),
- Identify Homeowners' personas for more targeted audiences,
- Optimize your strategy per channel and per country on a daily basis to reach targets,
- Ensure efficiency and ROI on paid campaigns, and execute strategies for testing new channels,
- Brief colleagues on copy and creatives for ads, as well as on the creation of SEO friendly content,
- Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs,
- Closely monitor the impact of your efforts in the funnel,
- Track, analyze, and provide regular reporting on KPIs,
- Stay up-to-date with digital marketing trends and potential new channels and strategies, including updates to social media marketing, attribution, and programmatic media buying.
- You have 3-5 years of experience in a similar role,
- You have successful track records in paid channels and SEO,
- You have experience with A/B testing and other testing metrics,
- You love analyzing data and provide evidence-based recommendations,
- You have a strong experience with Google Analytics, Google Adwords suite, Facebook Ads Manager and LinkedIn advertising,
- You have a huge appetite for growth,
- You have a full command of paid acquisition KPIs and platform algorithms,
- You are fluent in English (written and spoken).
OYO is the fastest growing tech company in the hospitality industry worldwide. Our mission is very simple: helping guests find their perfect space across 80+ countries with 23000+ rooms and 46000+ holiday homes.
OYO Vacation Homes, one of the leading vacation rental companies in Europe, is active in all segments of our industry: from full service providers Belvilla and DanCenter to the online marketplace Traum-Ferienwohnungen. Our aim is to create happiness and bright unforgettable memories for our guests, homeowners and partners.
We are transforming the experience both for guests and owners to combine hospitality with cutting-edge technology.
- Brand Belvilla
- Location Netherlands
- Experience Mid-Senior Level
- Hours Full-time
The market leader in the Benelux is active throughout almost all of Europe and has over 35 years of experience.
Our employees in the Belvilla office in Eindhoven give everything they have to create happiness and bright unforgettable memories for our guests, homeowners and partners.