Belvilla by OYO

Boom in bookings for Italian holiday homes: 70% of bookings in the Bel Paese comes from European travellers

The growth of the holiday homes segment continues unabated. This is confirmed by data from Belvilla, one of the most important European players in the vacation rental sector, which is seeing more and more searches and bookings converging on all-Italian solutions this summer.

Milan, May 2021. With over 2,900 dream holiday homes in Italy, confirms its position as one of Europe’s leading operators in the holiday rental sector. In anticipation of the summer season, Belvilla announces the renewed interest of foreign tourists in Italian holiday homes following the new measures taken to encourage inbound tourism in our country; domestic demand remains important, confirming the desire of Italians to stay in an independent house set in a holiday context to spend the holidays in a “bubble” with their family or close friends. In the top 3 of the Italian destinations most booked by local and European travellers are Tuscany, Marche and the Lakes area in Lombardy, a choice that demonstrates the interest of travellers for relaxing stays among nature, characteristic villages and quality food and wine products.

New bookings from foreign markets
Positive signals are coming from European countries returning to book in Italy. With the announcement of the abolition of the quarantine from May 15th, the experienced holiday home brand expects Italy to return to being one of the most relevant destinations for European summer holidays. At the moment Belvilla is seeing more and more bookings for summer holidays in Italy from travellers from other countries such as Holland, Germany and Belgium: in total Belvilla has found that bookings from overseas markets account so far for 70 per cent of all bookings for summer holidays in our country. More and more European users are therefore turning to Belvilla to find their ideal holiday home, opting for solutions from the countryside to the coast, from mainstream locations to lesser-known destinations. Italy is also the destination of choice for northern European markets such as Denmark and Sweden, and is also included in the top 10 most searched destinations on the Belvilla booking platform by the Dutch, Belgians and Germans.

Encouraging figures that demonstrate the desire for normality on the part of European travellers, who are choosing to support the economic recovery in our country of sectors such as hospitality and catering that have been stagnant for a long time.

The trend of holiday homes also confirmed for Italians
Excellent results also from the proximity tourism of Italian holiday makers with an increase in summer bookings (made from the beginning of the year to early May) of +213% compared to bookings made in the same period in 2020. Growing trend also compared to 2019 levels, in this case, the increase is +367%. Many compatriots will again choose holiday destinations in Italy this summer, opting for a form of tourism aimed at boosting the industry, which was hard hit by the losses of the winter season and the first spring holidays, when the orange and red zones were in force in most of the Italian regions.

Increasingly comfortable and serviced housing solutions
In addition to the naturalistic contexts and large sizes for an escape between independence and privacy outside the city, the search for Belvilla users is more sophisticated in 2021, in fact, there are more and more users who prefer housing solutions full of comfort from private pool to the garden to modern kitchens and equippedSerena Uberti – Managing Director Italy of OYO Vacation Homes. The uniqueness of Belvilla’s holiday homes lies in the high standard of the living solutions. There are many independent villas with private swimming pools, spas, saunas, fitness areas, large gardens, children’s play areas, the possibility to rent bicycles, but also wi-fi connection and other household tools such as coffee machines, microwaves and dishwashers included in many Belvilla holiday homes, so you can feel at home even on holiday.

Outdoor experiences to enjoy natural distancing
Immersed in the hills of the Sienese countryside or in the greenery of the Marche hinterland, passing through the Lombardy lakes area and the Adriatic Riviera, Belvilla holiday homes range from villas, farmhouses and spacious flats among estates and farms. They are the ideal starting point for discovering the area and enjoying outdoor experiences, from a bike ride through the vineyards of Tuscany and Piedmont to trekking or a sailing lesson on Lake Garda.

Experienced hosts to guarantee experiences as true locals
Among Belvilla’s values, the importance of guaranteeing guests authentic experiences aimed at discovering the area as true locals stands out. This is why the selected hosts of Belvilla holiday homes know how to advise and guide travellers who want to get to know and experience the traditions of the area step by step in safety, and discover hidden gems little known to mainstream tourism.

Excellent value for money and flexibility
Belvilla holiday homes also cater for all budgets, guaranteeing an affordable stay in independent solutions with multiple services and comforts, amidst nature and privacy. Moreover, Belvilla provides a selection of homes with flexible booking conditions with free cancellation.

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